If you have been up past your bedtime you have probably been exposed to some television advertisements for Advanced Medical Institute’s (AMI) nasal sprays and more recently, oral strips. In addition to the commercials, AMI has also been a prolific advertiser through billboards, both the stationary roadside variety and the mobile variety towed through the streets by motor scooters. Most use themes such as ‘want longer lasting sex’ or ‘more sex’ and ‘oral strip to last longer making love’. While action has been taken against the company, claiming that the advertising is offensive, I’ve found them only slightly embarressing, especially when confronted with them while in the company of my mother. Many other Australian men may only be concerned with whether the oral strips and nasal spray technologies actually work.
The ubiquity of the advertising provides the first clue in determining the effectiveness of AMI’s products. If the products did work, would they need to advertise them so much? In this age news of a product that really does work can spread very quickly through social media. And in the case of a medical product, wouldn’t it be sold through recommendations from doctors? Or perhaps the intimate nature of the problem AMI is claiming to fix is one which customers are are not comfortable disclosing on social media.
Which leads me to the question of what problem does AMI claim to fix with these oral strips and nasal sprays? Remarkably AMI’s website claims that their oral strip product treats both premature ejaculation and erectile dysfunction, cleverly expanding their target market to include a broad age group of Australian men. Putting this through ‘common sense’ test, you would have to ask if it plausible that their active ingredient would successfully treat a man who suffers from premature ejaculation (possibly caused by too much excitement, responsiveness and sensitivity) as well as erectile dysfunction (possibly caused by a lack of responsiveness and sensitivity)? While acknowledging that there are multiple, varied and complex causes of both issues, it seems unlikely to me that the one product could improve conditions that are at the opposite ends of the spectrum of male sexual performance.
Another thing to note from their website is that there are no claims of ‘fixing’ or ‘curing’ either of these conditions, only the ‘treatment’ of the conditions – a more ambiguous term that I’m sure was carefully chosen to help protect them from ACCC scrutiny.
Another question to ask is whether they they trying to fix a problem that doesn’t actually exist. Medical history is filled with examples of the medical world creating a problem in the minds of patients and then selling the ‘remedy’. Is this just another example? While there is an argument that erectile dysfunction is largely a natural part of the natural aging process, it is understandable that many men may want some help to retain their youthful virility. So perhaps addressing this issue is validly meeting a pre-existing market, even though blood thinning drugs such as Viagra would seem to have an established track record. But with regards to premature ejaculation, why would finishing in a timely manner be bad from an evolutionary standpoint? Could it perhaps be an advantage by giving you the opportunity and energy to procreate more frequently, with more partners?
AMI’s advertising relies on making men feel inadequate, by showing the disappointment from female partners who are supposedly left unsatisfied from their partner finishing ‘too early’. From my experience, most women need manual stimulation to finish off anyway, so except in severe cases, lasting longer is not necessarily an advantage. I am yet to meet or or even hear of a woman who enjoys endless banging away.
I can’t find any evidence to suggest that AMI’s oral strip actually works in successfully treating any of the real or ‘created’ issues it claims to treat. In fairness to the company, I also haven’t found any evidence that it doesn’t work, apart from my own suspicions and looking at their products with a common sense perspetive. My personal conclusion is that the best approach it to satisfy your partner with what you have, using any mutually loving methods you can think of, rather than allowing a company such as AMI to artificially create insecurities in your own mind.
Image courtesy of Ambro at FreeDigitalPhotos.net